Summer 2026 field reports · Vol. 2: The Many Who Caught Me
The Renamed
By NOBUNAGA (@japan_nobunaga). Featured in The New York Times · ABC News Live · Press · Book.
In Alabama a man said "Roll Tide" to me as a greeting.
Later that same day, the same man said "Roll Tide" as a goodbye.
I asked a woman at the store what it means.
She said, "Roll Tide."
I asked what it means.
She said, "It means Roll Tide, sugar."
So I began collecting evidence. I kept a list. I am not embarrassed about the list.
I have now heard "Roll Tide" used as: hello. Goodbye. Thank you. I am sorry. Congratulations. That is unfortunate. I agree. I disagree. And once, in a hardware store, as a complete set of instructions for installing a ceiling fan.
I heard it said at a funeral.
It was appropriate. It was the most appropriate thing anyone said that day.
I began using it. Carefully at first, the way a man handles a borrowed sword.
I said it to a cashier. She said it back.
I said it to a police officer who had stopped me for a broken taillight.
He looked at me for a long moment. He looked at my face. He looked at my taillight.
Then he said it back, and nodded once, and did not write the ticket.
I wish to be extremely clear that I am not claiming those two events are related.
I am also not claiming they are unrelated.
A man at a gas station heard my accent and asked where I was from. I told him Japan.
He said, "Roll Tide."
He meant welcome. I knew he meant welcome. There was no ambiguity at all.
I have been in Alabama eleven days.
I have one word.
It has been enough for everything.
I have started saying it in other states.
It does not work in other states.
I said it in a warehouse store in Oregon. One man turned around.
He was from Alabama. He said it back. We did not speak after that. We did not have to.
I say it anyway.
Cultural FAQs
What does "Roll Tide" mean?
It is the rally cry of Alabama Crimson Tide fans. In Alabama it can function as hello, goodbye, or affirmation — not only game-day chatter.
What is Southern hospitality?
A cultural style of friendliness, food-sharing, and polite address common in the American South. It can feel intensely warm to visitors used to cooler public manners.
Why do Americans rename strangers so quickly?
Nicknames and sports greetings signal belonging. Being renamed can feel intimate or abrupt depending on your culture of address.