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Summer 2026 field reports · Vol. 2: The Many Who Caught Me
The Free

By NOBUNAGA (@japan_nobunaga). Featured in The New York Times · ABC News Live · Press · Book.

A stranger at an American grocery store said, "I love your jacket, man." I froze. In Japan, when a stranger speaks to you, something is wrong. You dropped your wallet. Your bag is open. There is a spider on you. So I checked my jacket for stains. I checked my zipper. I turned around — maybe he meant someone behind me. He was already gone. He didn't want anything. The compliment was the whole event. It took me three weeks to try it myself. I practiced in my car. "Nice hat." "Nice hat." "Nice hat." Twenty minutes. At Home Depot, I finally said it to an old man. My voice cracked like I was confessing love. He said "Thanks, brother!" and kept walking. Like it was nothing. Like kindness is free here. Since that day, I have complimented 14 strangers. In 40 years in Japan, I never once told my father I liked his car. Tomorrow I'm calling him. Nice hat, America.

Cultural FAQs

What does NOBUNAGA mean by "The Free"?

A story category about American abundance: free refills, complimentary sides, and generosity that still comes with etiquette.

Who is NOBUNAGA / @japan_nobunaga?

NOBUNAGA is an English-language comedy storytelling project: a wandering samurai observes modern American life. Featured in The New York Times (June 18, 2026) and ABC News Live; stories also appear in the book The Samurai Who Discovered Free Chips.

Are these stories fiction or real travel notes?

They are literary comedy postcards rooted in recognizable American customs. Read them as storytelling, not as a guidebook, then check local norms when you travel.

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NOBUNAGA samurai icon
⚔️ A hundred misunderstandings, properly bound.
Every misadventure with America, gathered together and footnoted with afterwords.
Behold the collection →
NOBUNAGA icon
He fends off bullets for free, but a coffee he cannot refuse.
Your cup keeps this wandering project alive. Thank you, honored friend.
☕ Buy this samurai a coffee

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