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The Renamed

By NOBUNAGA (@japan_nobunaga). Featured in The New York Times · ABC News Live · Press · Book.

I ordered a coffee. The barista, a kind young man named Tyler, asked for my name, to write upon the cup. “Nobunaga.” He nodded, uncapped a black marker, and wrote with great care. Then he set the cup on the counter, for all to see. It said: NABOOGNA. He had taken my name, held it one moment, and returned to me something stranger and more powerful than the one my clan had carried for eight hundred years. I did not correct him. To correct the name a host inks upon your vessel is to refuse the vessel. I was Naboogna now. A woman’s cup said GRACE. A man’s said MIKE. Mine said NABOOGNA, in proud black letters, and when it was ready Tyler lifted it and called the name into the room without a flicker of doubt. “NABOOGNA?” I rose. I claimed my cup. I bowed. A name written in ink is heavier than a name merely spoken — it can be held, carried, and thrown away, which I learned is the custom, for the cup is meant to be discarded. I have not discarded mine. I have nineteen cups now. NABOOGNA. NABUNGA. NObaGAGA. BANANA — yes, the fruit found me again, at a second establishment. Each one a name this country gave me, freely, while trying its best. I keep them on a shelf, in a row, like the helmets of fallen ancestors. …I have begun ordering under names that are easier to spell, simply to see what they do with those. Yesterday I said my name was “Bob.” The cup said BOB. I felt, for the first time, strangely unseen. A man does not need his name pronounced. He needs only a kind stranger willing to guess.

Cultural FAQs

Why do Americans rename strangers so quickly?

Nicknames and sports greetings signal belonging. Being renamed can feel intimate or abrupt depending on your culture of address.

Who is NOBUNAGA / @japan_nobunaga?

NOBUNAGA is an English-language comedy storytelling project: a wandering samurai observes modern American life. Featured in The New York Times (June 18, 2026) and ABC News Live; stories also appear in the book The Samurai Who Discovered Free Chips.

Are these stories fiction or real travel notes?

They are literary comedy postcards rooted in recognizable American customs. Read them as storytelling, not as a guidebook, then check local norms when you travel.

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This rōnin carries no gun. Only a sword, a brush, and a small glowing phone.
Every tale here is drawn and written by one wandering hand. If it warmed you, help fuel the next hundred.
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