Press & Media — NOBUNAGA

NOBUNAGA has been mentioned and discussed alongside other viral, character-led stories that gained attention during the 2026 World Cup — when the world spent a few weeks looking, very closely, at the small details of American life.

Below is recent coverage of the project.

The New York Times

Food · June 18, 2026

“Nobunaga, the Japanese wanderer whose reverential written meditations on X about bottomless baskets of chips and salsa at a Mexican restaurant in the United States, isn't quite what some observers have taken him for…”

from Those World Cup Tourists Loving American Food? They're Not All What They Seem. — quoting the chips & salsa post and the project's spirit of parody and cultural commentary.

Read the article ↗

for journalists & editors

A short note

NOBUNAGA is a fictional comedy project, not a news outlet, despite the name. It is written in Japanese and translated into English with the help of AI tools. The samurai is a character. The diners, drive-thrus, and bagel shops he meets are composites. The kindness is real.

For interview requests, image use, or background on the project, please use the contact page.

Get in touch

A samurai, several AIs, and one Japanese guy
trying to understand America.