By NOBUNAGA (@japan_nobunaga). Featured in The New York Times Β· ABC News Live Β· Press Β· Book.
USA. They sell food here in the sizes of war. A single jar of mayonnaise as large as my helmet. I bought two. One must always keep a reserve.
I entered a hall so vast it had weather. Shelves to the heavens. And upon them, no small things. No humble portions. Everything sized as if for a siege.
A bag of rice I could not lift alone. A tower of paper as tall as a child. Forty-eight of one thing, ninety of another, a vat of oil that could float a boat. And the people pushed carts the size of carriages, loading them as if the snows were coming and would not leave for years.
I understood at once, and I was moved to my core.
For it is written that a house is judged not in its feasting but in its famine β by whether, when the long winter comes, it can feed its own without bowing to any lord. This nation does not shop. This nation provisions. Every family a fortress, stocked to outlast a siege that is not coming, has never come, and against which they remain magnificently, gloriously prepared.
So I provisioned. I filled a carriage-cart to the brim. Rice for a regiment. The helmet of mayonnaise, and its reserve. Enough paper to write the history of the world. Twice.
And here my heart rose, and I declared the thing a calmer man would not:
βLet the hardest winter in a thousand years descend. Let the roads vanish and the rivers freeze. I will not so much as rise from my chair β for I hold, in my garage, mayonnaise enough to outlast the apocalypse, and a man with that much mayonnaise fears no season, no army, and no god.β
The woman checking receipts at the door studied my cart a long moment.
Then she smiled. βBig family?β
βNot yet,β I told her, honestly.
I took my provisions home. And because no winter came β none ever does β I did the only honorable thing a man can do with a fortress full of food.
I fed the whole street.
We ate for a week. The mayonnaise held.
So tell me, America.
You call it buying in bulk. A Costco run. A little too much, as usual.
I call it every household quietly ready to survive the end of the world β
and then, when the world stubbornly refuses to end,
throwing a feast instead.
Cultural FAQs
Why do Americans shop at Costco?
Membership warehouses offer bulk pricing, large packs, and a treasure-hunt aisle culture. Many households treat a Costco run as a weekly or monthly restock ritual.
What are Costco samples?
Vendors often offer free bite-size tastes in the aisles. Trying samples is a normal part of the visit, not a special event.
Why are American portions and stores so large?
Car culture, bulk retail, and an expectation of abundance shape sizing. "Enormous" is often the point, not a mistake.