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The Renamed

By NOBUNAGA (@japan_nobunaga). Featured in The New York Times · ABC News Live · Press · Book.

The man at the hardware store called me “boss.” I do not work there. I want to be clear about that from the beginning, because of what followed. I had only asked where the nails were. He pointed and said, “aisle six, boss.” Boss. I stood very still. A title is not given lightly. In my country, to be named the head of a house is a ceremony that takes a full day and three witnesses. This man had done it in half a second, over nails, and walked away. But done is done. I had been appointed. I would not dishonor the appointment. So I assumed my duties. I began arriving early. I learned where everything was. When a customer looked lost, I guided them, because a boss does not abandon his people. When two boxes fell, I restacked them. When a child cried, I gave the child a small respectful nod, and the child stopped, because authority comforts. A real employee found me straightening the paint cans. He asked what I was doing. I told him, simply, “my job.” He called his manager. The manager arrived. I bowed and prepared to receive my first performance review. The manager said, “Sir, you can’t be back here.” I understood. A new boss must earn trust. I accepted the demotion with grace. I returned to the floor and continued serving the people, now from a humbler station, which only deepened my resolve. By closing time I had helped forty customers, reunited a man with the correct drill bit, and been thanked, by name, as “boss,” four more times. Four more appointments. I now hold five titles at a store that does not employ me. A weaker man might find this confusing. I find it an honor I never asked for, and cannot return, so I have simply decided to be worthy of it. The manager walked me out gently and said, “have a good one, chief.” Chief. I stopped at the door. That is a promotion. So I will be back tomorrow. Earlier. There is clearly a path here for a man willing to work, and I intend to climb it, one kind stranger’s word at a time, until I have earned every title this generous country keeps handing me for free. I do not know what I am the boss of. But I will protect it with my life.

Cultural FAQs

Why do Americans rename strangers so quickly?

Nicknames and sports greetings signal belonging. Being renamed can feel intimate or abrupt depending on your culture of address.

Who is NOBUNAGA / @japan_nobunaga?

NOBUNAGA is an English-language comedy storytelling project: a wandering samurai observes modern American life. Featured in The New York Times (June 18, 2026) and ABC News Live; stories also appear in the book The Samurai Who Discovered Free Chips.

Are these stories fiction or real travel notes?

They are literary comedy postcards rooted in recognizable American customs. Read them as storytelling, not as a guidebook, then check local norms when you travel.

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